Bathsheba and Farmer Boldwood Essay

How does Hardy present the idea ‘the pain of love’ in his depiction of the relationships between Bathsheba Everdene and Sergeant Troy, and Bathsheba and Farmer Boldwood? Thomas Hardy, born in 1840, divided his works into character and environment, romance and fantasies and novels of ingenuity, in which case Far from the Madding Crowd is in the first category. The original works were in the form of a series in the Cornhill magazine, which was so successful he was able to give up his job (as an architect) and devote his time entirely to writing. Hardy is known for his controversial novels such as Jude the Obscure, but his best work is the world renowned Far From the Madding Crowd, which expresses the journey of Bathsheba Everdene and her loyal farmer, Gabriel Oak, who encounter love but at the terrible price of death and despair. This, perhaps reflecting the tragic loss of his own wife in 1912, sixteen years before his own death, in 1928. Bathsheba and Sergeant Troy’s first meeting outside the Fir Plantation, Troy flirts and compliments Bathsheba, by taking more time then is necessary to untie the knot that binds them. Bathsheba, however she appears to be quite uncivilized towards him, â€Å"Thank you for the sight of such a beautiful face! He said. ‘Twas unwillingly shown† she replied, stiffly. This unkind manner attracts Troy to her and ignites a relationship between them, where Troy’s flirtatious and dishonest ways, already expressed in their first meeting, are destined to destroy it. Troy’s display of swordsmanship in Chapter 28, indicates another example of the pain of love, in which Bathsheba must sacrifice her own safety to be with Sergeant Troy. Though Bathsheba, at first, oblivious to her near death, due to her believing Troy’s lie that the sword was blunt. Though Bathsheba does not object to him kissing her at the end of the chapter, after being made aware of his dishonesty. The relationship of Bathsheba and Troy, already beginning to fail due to Troy’s insensitive and lying persona, is made no easier by Fanny’s part in their lives. Ironically, it was her mistake, which brought together Bathsheba and Troy in the first place, unintentionally, and, unknowingly aided in the downfall of Bathsheba and Troy’s relationship. For example, when Fanny meets Troy, though by accident, Troy tries to convince Bathsheba she is unknown to him, however Bathsheba begins to have doubts, especially after seeing a lock of hair in his watch, that was not hers. The argument that followed the discovery of the hair also lead to Troy leaving Bathsheba, to secretly meet with Fanny, and the next time she hears of Troy he is assumed dead. This expresses Hardy’s pain of love theory exactly, for Bathsheba who fell so quickly in love with Troy, and married him soon after, now expresses little feeling towards him leaving. For example, in chapter 48, `Bathsheba underwent the enlargement of her husband’s absence, from hours to days, with a slight feeling of surprise and relief, yet neither sensation rose †¦ `. Soon after the discovery of Troy’s apparent death, Boldwood immediately steps onto the scene to offer his hand in marriage. The first time Bathsheba saw Boldwood was at the market, however Boldwood did not pay attention to her presence, unlike all the other men. Bathsheba’s vanity, encouraged by Liddy, caused her to send a Valentine to Boldwood in the attempt to get him to notice her and partly as a joke, with the accidental seal of â€Å"Marry Me†. Boldwood, having received the Valentine, become besotted with Bathsheba and soon called on her to accept the invitation of marriage. Though the answer of course was not what he expected. â€Å"I didn’t know†¦ I ought never to have dreamt of sending that valentine – forgive me, sir – it was a wanton thing which no woman with any self respect should have done. If you will only pardon my thoughtlessness†¦ † Farmer Boldwood replied†¦ â€Å"No, no, no. Don’t say thoughtlessness! †¦ You torture me to say it was done out of thoughtlessness†¦ This outburst again shows the reader that Hardy can express the theme `the pain of love` so vividly. However, Boldwood does not stop and continues to express his want to have her. For example, â€Å"I may think of you? Yes, I suppose you may And hope to obtain you? No – do not hope! Let us go on†. This obsessiveness driven by the act of Bathsheba’s valentine proposes another effect of love. At the end of chapter 19, Hardy tells us that Boldwood is almost spellbound by Bathsheba and by her leaving, he comes out of this stupor, â€Å"like the pain of a wound†¦ † Another of Hardy’s pain of love themes. Boldwood’s appearances from then on are stopped due to the arrival of Troy, who Boldwood at once is jealous of and wishes to extract him from their (Bathsheba and Boldwood’s) lives. The deal he tries to accomplish with Troy is of course a failure, however it proposes that Boldwood would do (or should I say ‘pay’) so much to expel him, and further expand his relationship with Bathsheba. His love for her, the reader could interpret as, is almost insane and compulsive. This is perfectly described in Chapter 53, where Boldwood begins to talk to himself. â€Å"I hope to God she comes, or this night will be nothing but misery to me! O my darling, my darling, why do you keep me in suspense like this? † However that is not the most important part of the chapter because of course this is the climax to the whole story and the final effects that love can have on somebody. ‘A strange voice came from the fireplace – a voice sounding far off and confined, as if from a dungeon. Hardly a soul recognized the thin tones to be those of Boldwood. Sudden despair had transformed him. ‘ Boldwood, at the realization of the return of Troy, and the conclusion that Bathsheba cannot be his, had the devastating affect of forcing him to take action. In the form of a bullet. Aimed at Troy. His love for Bathsheba perhaps deluded him into it, showing that the pain of love has lead one man to his death and another to the noose. However we know that sentence was not carried out, life imprisonment instead, though in a way just as bad as the loss of life some could argue. Hardy is clearly well adept into conveying the pain of love as a theme, though not the main theme of the story. Hardy presents the idea of ‘the pain of love’ clearly in the two relationships that Bathsheba experiences, even in Oak’s relationship with Bathsheba, his offer of marriage is turned down, and not accepted till the end of the book. Bathsheba’s relationship with Troy and Boldwood differ quite drastically. Boldwood is the calm farmer enticed by Bathsheba, and driven to killing another man. Troy is the dashing sergeant who seduces Bathsheba and causes their marriage to disintegrate due to his lies and deceit. Bathsheba also reacts differently to the two men. To Boldwood she thinks she is not good enough for him, and is almost scared of his persistence- ‘She was frightened as well as agitated by his vehemence’ She also taken aback by Troy, ‘Ah! There was a time Frank, when it would have taken a good many promises to other people to drag you away from me. ‘ She also is now quite sad to be married, preferring the unmarried version of him when it was dashing swordplay and romantic courting and love. However it is not the case with the married Troy, â€Å"What do you regret? † He asked. â€Å"That my romance has come to an end†, she relied. The pain of love that the characters encounter, i. e. Boldwood’s hopeless love for Bathsheba, and Bathsheba’s own foolish love for Troy, and the final act leading to Troy’s (perhaps deserved) death, are all excellently and elaborately depicted by the most English of English novelists, in one of the most English of great English novels.

Rmcf Srategic Audit

Strategic Audit of Rocky Mountain Chocolate Factory Table of Contents Current Situation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Current Performance†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Strategic Posture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4,5 Corporate Governance†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦. 5 Board of Directors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦. 5,6,7 Top Management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7,8,9 External Environment: Opportunities and Threats (SWOT)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦9 Natural Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 Societal Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦9,10 Task Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦. 10,11 Summary of External Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦. 11 Exhibit 1- EFAS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 22 Internal Environment: Strengths & Weaknesses (SWOT)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. 11 Corporate Structure†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11,12 Corporate Culture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 Corporate Resources†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Marketing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 Finance†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12,13 Research & Development†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13,14 Operations & Logistics†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 Human Resources Management (HRM)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦14 Information Technology (IT)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦14,15 Summary of Internal Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 Exhibit 2- IFAS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 22 Analysis of Strategic Factors (SWOT)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 Situational Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5,16,17 Review of Mission and Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦17 Exhibit 3 – SFAS Matrix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦23 Strategic Alternatives and Recommended Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 18 Strategic Alternatives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦.. 18,19 Recommended Strategy/Implementation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 19,20 Implementation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 20 Evaluation and Control†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 20,21 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦21 Works Cited†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 24 I.Current Situation A. Current Performance Successful from the start * Currently there are five company-owned and 329 franchised RMCF stores operating in 38 states * Continuous revenue increases from year to year (around $16,678,472 in 2008) * During this time of economic decline that had arose, the sales began to slow up but Rocky Mountain Chocolate Factory seems to be in great shape under all financial aspects to survive the recession. B. Strategic Posture Here is the original mission, objectives, and strategies of the company.RMCF is always looking to become more and more successful from what they already have and hope to continue doing well now and in the future. 1. Mission: The Company does its finest to stay fine-tuned and focus on franchising and manufacturing. * They guarantee goo d quality, taste, value, and variety of all their products * Their number one focus and factor is the quality of the product 2. Objectives: RMCF is always wanting to be known and therefore their customers and employees are huge for the company.They are always doing their best to stay in the seat they are in now by staying successful, continuing to gain customers, popularity, and even profits as a whole. * Continue to keep a good relationship with all employees and with the franchises as well * They are always sure to handle and manage their money in all the proper ways even during the time of the 2008 economic slump * Always had an eye open to slow factors down during this rough time (expansion and eliminate debt) 3.Strategies * Rocky Mountain Chocolate Factory is repurchasing stock here because they felt as if it was undervalued * Different kinds of candy, such as sugar free treats for individuals who choose to be more healthy or who cannot have the candies with all the sugar in th em * The company owns refrigerated trucks to make it simple to move products from the factory to stores * Putting stores in areas of tourist, entertainment, and street front locations to gain more and more attention. Stores are set up for customers to be able to not resist the smell and sights of all the goodies (will keep them coming back) 4. Policies: RMCF consists of many different polices as most places do. The company wants to always continue increasing accountability, revenue, customers, and all the positives that have been such a success for the company while also reducing bottlenecking. All franchisees are expected to hold a high level of excellence * Believe they should control the manufacturing of its own products in order to better maintain its high product quality standards * RMCF sends their trucks from factories to stores with products and then brings back more ingredients for the next product so they can save trips and be more cost effective * Stores must be placed fa r enough apart and in good locations so that the company has the best possibility for success * All stores have the policy of sample in the store so customers can see and try what they are going to purchaseThe current mission, objectives, strategies, and policies reflect the company under many aspects. It continues to be successful, expand the customer culture, and accessibility. RMCF created a leading business model that was truly effective. With all the company has accomplished it continues to keep an eye open and look to consider changes if needed. II. Corporate Governance A. Board of Directors Due to the type of company, it is restricted by law to have no fewer than three and no more than nine directors on the board.The company previously decided on having 6 directors with Crail and Merryman being the only two internal board members. 1. Franklin E. Crail- Founder of the first RMCF, Chief Executive Officer, President, and a director. Bryan J. Merryman- Vice President, Finance & c hief financial officer, chief operating officer, director and a treasurer. Others directors include: Gerald A. Kien – Former chief executive officer of Remote Technology. Lee N. Mortenson – Former managing director at Kensington Partners LLC. Clyde W.Engle – Chairman of the board of directors and chief executive officer of Sunstates Corporation. Fred M. Trainor – Chief executive officer and president of AVCOR Health Care Products Inc. With the exception of Franklin E. Crail who was the co-founder of RMCF and Bryan J. Merryman, the Board of Directors of Rocky Mountain Chocolate Factory is composed of all external-independent board members. The directors do not receive any kind of compensation for serving on the board.However, they do receive compensation for serving other things such as serving certain board committees, leading committees, and when getting involved in meetings. Directors who are not officers or employees of RMCF are entitled to receive s tock option awards. RMCF is publically traded and listed on NASDAQ Global Market. For each share of common stock held, a shareholder is entitled to one vote on all matters. There are different rights as all matters could be voted on except the election of directors. Shareholders on the board had cumulative voting rights in the election of directors.The Board of Directors has frequently paid out quarterly cash dividends usually to common share outstanding. The RMCF board of directors are equipped with a wide variety of skills, interest, knowledge and background. The board members contribute numerous experiences in different positions from multiple companies. It seems that none of the directors were ever in the food industry before. Franklin E. Crail co-founded the first Rocky Mountain Chocolate Factory store in May 1981. Since, Crail has served as its President, Director, Chairman of the Board, and CEO.Before finding the company, he was co-founder and President of CNI Data Processing Inc. Bryan J. Merryman has experience in leverage buyout firms, retail and manufacturing of aftermarket auto parts, consulting, financial advisory, and risk management. He has been with RMCF since 1997. Lee N. Mortenson has been with the company since 1987 and has been involved in consulting and investment activities since 2000. He was the managing director of a private investment firm and has been President and CEO of a company that provided management consulting and investment services.He has also been involved in real estate development and manufacturing. Gerald A. Kien became part of the company in 1995. He had just retired from his position as President and CEO of a company involved in the development of instrumentation for vehicle emissions testing. He also had previously been on the board of Sun Electric which is a company that deals with the oilfield, wind farms, and transmission construction industries. Clyde W. Engle became part of the company and had experience in profes sional property management as well as in a one-bank holding company.RMCF has a total of 41 franchise stores internationally. Based on what some of the directors use to do in the past, it is clear that they have the experience to work with international operations of the company and help benefit RMCF. When it comes to the environment, it can be said that RMCF board members are concerned with its environment. To start with a simple example, Crail had to scope out the perfect environment where to build his company. He moved from California to a smaller town where he started to survey the environment to make sure that it was a good place to open a chocolate shop.Crail had to make sure the environment was going to be a contribution to the success of the organization. RMCF was first located right on the main street for location and was right by the river which was a tourist attraction. The smells caught the noses of the tourists that came to town for the attractions. The company then cont inued to establish RMCF stores in five primary environments such as regional centers, tourist areas, outlet centers, street fronts, and airports and other entertainment oriented areas. The board members have been around for quite some time. Starting from 1982 to 1987, 1995, 1999, 2000, and 2009 basically.Even previously from 1987. The board seems to be deeply involved with strategic management of the company, controlling all from where stores are located to how training is conducted. When it comes to decision making on what to do with the company, the board of directors at RMCF tend to agree upon what to do as a team. They take care of all major aspects of the company. For example, they are in charge of resources and performance in the environment. With the co-founder being part of the board, strategic management works in a way that they all come to an agreement on, the board and no one is voted out.The board is able to run an evaluation on performance and many other aspects. All bo ard members participate and stick to a strategic plan to come to an agreement for the company. B. Top Management When it comes on to top management at RMCF it is up to the internal employees that are all part of the board. Listed below are some individuals that are part of RMCF top management: Frankiln E. Crail- Chief Executive Officer, President, and Director Bryan J. Merryman- Vice President, Chief Financial Officer, Chief Operating Officer, and Treasuer Edward L.Dudley- Senior Vice President- Sales and Marketing Gregory L. Pope- Senior Vice President- Franchise Development and Operations Jay B. Haws- Vice President- Creative Services William K. Jobson- Chief Information Officer Virgina M. Perez- Corporate Security Similar to the board of directors, top management of RMCF comes from a lot of different backgrounds. All of them are experienced in their field, but none of them before had ever had experience in the food industry. Some of the top management individuals consist of Crail , Merryman, Dudley, Pope, haws, and even a few more.Top management at RMCF are responsible for the different franchises and the growth of the company. They use top management as a form of recognition style so they can use it to expand and open more franchise stores. This will allow them to open more stores with no capital investment. Top Management also has international experience similar to the board of directors, because some of the individuals are both on the board of directors and top management. They have had to interact with others internationally and learn how to work with others from all over as well.That is why RMCF continues to stay towards the top and seems to most of the time be doing very well. There have been different ways and ratios looked into that determine if top management is effective and if they have an impact on the corporation’s performance over the past years. The ratios turned out looking rather well for RMCF in that the company is doing well and to p management has been responsible for these corporation performances over the past few years. This means that the management is aware of their resources and are using them to the company’s advantage.About half of the top management have been promoted internally. They started off as a store manager, franchise owner, or working their way up through the company. Some of these managers have been with the company since it first merged in the early 1980’s. Top management has established a systematic approach to strategic management. As mentioned above, the committee consults the board on making the right organizational decisions. By placing intense focus on Environmental Scanning of strategic management, RMCF has been smart and placed store locations in tourist areas, or high levels of foot traffic.Top management of RMCF is deeply involved in the strategic management process of the company. They are in charge of the mainstream controls that their franchise branches do. There fore, top management is truly involved. When it comes to deciding store locations, directing training, and providing ingredients, these are all decided upon in their original Durango, Colorado location. At RMCF top management is heavily involved in the interaction with lower level managers and the board of directors. Top management consults with the lower levels when deciding what to do and what strategies they can come upon that will best suit the company.Even though top management is higher up then the lower levels, they must come to agreements on certain strategies before making changes. Therefore, top management does play a very important role when it comes to interacting and communicating with lower level managers and board of directors at RMCF. By interacting and communicating helps the company rise above and stay ahead of competitors. RMCF is great with their interaction at all levels and that is what allows for it to be one of the leading chocolate factories worldwide. Decis ions at RMCF are made ethically in a socially responsible manner.If there is ever any concerns or anything that could be harmful to the company name, system, or reputation they are strictly prohibited. Along with the ethical manners of RMCF, environmentally sustainable manners come into play. From what RMCF can control, they want to always maintain an environmentally sustainable manner. With most things they are able to do so but with cocoa beans that are the main raw material used to make chocolate and grown in Africa and several other countries, RMCF cannot directly regulate if those countries are leading themselves in an environmentally sustainable manner.There are many different rules, regulations, and concerns that need to be kept under tight control with the company. From the case, one can see that RMCF’s top management is sufficiently skilled to cope with any future challenges. All of the top management team comes from truly experienced backgrounds and are prepared to withstand any recessionary forces that are knocking the U. S. economy. III. External Environment: Opportunities and Threats (SWOT) A. Natural Physical Environment: Sustainability Issues 1. Some natural climate issues that could affect the company would be heat, rain, and snow.Some weather related issues would be hurricanes and earthquakes that would affect traffic, tourism, and crop production (cocoa beans). 2. These forces would affect different regions of the world depending on the season and location. There might be different weather-related events, but different types would affect each region. B. Societal Environment Economic Economic is a current threat because the economy is dealing with a current recession. Spending is down and chocolate isn’t a necessity, which means there will be less chocolate being consumed. TechnologicalTechnology is an opportunity for RMCF. One example is that with online shopping increasing, consumers can buy as much of the product as they want right from their phones or computers. Also, technology can speed up the production process. Machines can do a lot more work as well, which will limit the amount of work that workers have to do by hand. This will increase the overall quality and consistency of the product. Political-Legal Political-Legal can be a threat to this corporation. Working in a factory can be somewhat unsafe. There are always health and safety issues in any workplace.There are also fair-trade regulations, import and export regulations, licensing agreements and child labor laws that have to be enforced. Sociocultural Sociocultural is an opportunity for this corporation. Based on research, dark chocolate has many health benefits. Some of these benefits include limiting the risk of diabetes, heart attacks, and strokes. Dark chocolate can also lower blood pressure and cholesterol, and increase sugar metabolism. This will increase consumer spending on dark chocolate if consumers believe that it is healthy for the m. These forces would be different in other countries.This is because every nation is not at the same developmental stage, in terms of Economic, Technological, Political-legal, & Sociocultural. Some countries are ahead of the U. S & others are behind. C. Task Environment 1. Forces that drive industry competition are prices, geographic locations, large corporations entering the market, and prime retail locations. a. Threats of new entrants: High: Nestle and mars are two of the top food manufacturers in the world. With low entry barriers and having to compete with these established corporations there is a high threat. b.Bargaining power of buyers: Medium: Consumers have other options to choose from besides RMCF. They can buy chocolate from whomever, but with their prices, consumers are still choosing RMCF. c. Threat of substitute products/services: High: There are many substitutes to gourmet chocolate and with the economy; consumers might fall for the lower prices and easy access to d ifferent products. d. Bargaining power of suppliers: Low: RMCF has an advantage over other suppliers because of their fixed pricing and alternative supplier options. e. Rivalry: High: There has been an increase of entrants into the industry.Chocolate can be an easier industry to buy into with the health benefits and low entry barriers. f. Relative power of union, governments, and special interest groups: Medium: Consumer demands, union demands, and government regulations present challenges for RMCF. 2. Key factors in the immediate environment are: * Consumers demand for quality and healthy products. * Big name competitors like Nestle and Mars entering the market. * Suppliers providing ingredients at a fixed cost. * Labor unions and employers working together to produce raw materials at a low cost D. Summary of External FactorsSee Exhibit 1: Find at end of paper Consumer demands and competition are the most important factors to the corporations and industries in which it competes at the present time. Without consumers buying the product, the company cannot survive. Even though there are other factors that weigh into consumer happiness, it all boils down to if they like the product, if they can afford it, and if they choose it over other competitors. In the future it will still be the same, there will still be other competitors that will be coming out with new and improved products. Consumers can change company preference at any time.RMCF has to keep fixed prices as good or better with the products that are similar to that of their competition in order to keep their consumers around. IV. Internal Environment: Strengths and Weaknesses (SWOT) A. Corporate Structure Rocky Mountain Chocolate Factory prides itself on its history. It was built around location and lifestyle, which has helped shape its corporate structure that is used to this day. Rocky Mountain Chocolate Factory uses a divisional corporate structure that focuses in three areas; product, market, and geo graphic. Product is the first and foremost important element for the Rocky Mountain Chocolate Factory.As said by one of the Co-founders Franklin Crail â€Å"The number one factor is the quality of the product, without that customers aren’t going to stay around long† (book p26-3). Rocky Mountain Chocolate Factory is known for its specialty chocolate treats such as; nut clusters, caramels, butter creams, mints, and truffles. RMCF also tries to stay innovative with its products, having recently introduced sugar free and no sugar added candies. Chocolate isn’t the only sweet treat that Rocky Mountain Chocolate Factory offers, however, they also offer an array of fudges and caramel apples.Market structure is the next piece that fits into Rocky Mountain Chocolate Factory’s divisional corporate structure. Market structure comes into play with the different groupings of employees that Rocky Mountain Chocolate Factory has as a whole. They can be divided up into ma nufacturing its own trucking operations, store employees, factory employees, and corporate management. Splitting up the employee force and grouping everyone with the same or similar groups together is the main purpose of the market structure as part of the divisional structure as a whole.The last piece of Rocky Mountain Chocolate Factory’s divisional corporate strategy is geographical structure. This groups employees come together on a basis of where they are located. This is important for Rocky Mountain Chocolate Factory because it an international company with stores all over the United States, Canada, and the United Arab Emirates. The placement of the shops is also a key element to the success of the store. The main environments are; regional centers, tourist areas, outlet centers, street fronts, and airports. B. Corporate Culture â€Å"The Peak of Perfection in handmade Chocolates†Rocky Mountain Chocolate Factory has a very unique corporate culture. It truly tries to live up to its tagline of being â€Å"The Peak of Perfection in Handmade Chocolates†. As a company they accomplish this by making all the shops a blend of traditional and contemporary styles. They also sought to make each store a fun and inviting place to be for both its workers and the customers that stop in. In each store it is possible to see the chocolates being made by the workers, thus showing that the chocolates really are handmade, as promised by the tagline of the company.Another important aspect of the Rocky Mountain Chocolate Factory corporate culture is its franchising philosophy. It is always looking to improve its franchise support systems and has a high level of service and commitment to its franchises. The company realizes the importance of supporting and monitoring all of its franchises, because they are a direct reflection of the company. C. Corporate Resources 1. Marketing Rocky Mountain Chocolate Factory runs on low-cost, high-return publicity opportuni ties. This is through taking advantage of local and regional events, sponsorships, and charitable causes.A large national marketing plan was never something that Rocky Mountain Chocolate Factory was interested in. Instead the company preferred to use things like coupons, flyers, and mail-order catalogs generated in house using its Creative Services Department. This department also works directly with each franchise. 2. Finance RMCF is consistently making a profit, allowing operating expenses to increase, and it also has multiple income sources. Rocky Mountain Chocolate Factory’s financial situation can best be seen through the use of a graph. This graph breaks down the company’s financial situation for the past five years. | YEARS ENDED FEBRUARY 28 or 29,| | Selected Statement of Operations Data| | 2012| | | 2011| | | 2010| | | 2009| | | 2008| | Total revenues| | $| 34,627| | | $| 31,128| | | $| 28,437| | | $| 28,539| | | $| 31,878| | Operating income| | | 5,853| | | | 5,950| | | | 5,671| | | | 5,819| | | | 7,914| | Net income| | $| 3,876| | | $| 3,911| | | $| 3,580| | | $| 3,719| | | $| 4,961| | | | | | | | | | | | | | | | | | | | | | | Basic Earnings per Common Share| | $| . 63| | | $| . 65| | | $| . 60| | | $| . 62| | | $| . 78| | Diluted Earnings per Common Share| | $| . 62| | | $| . 62| | | $| . 58| | | $| . 60| | | $| . 6| | Weighted average common shares outstanding| | | 6,111| | | | 6,051| | | | 6,013| | | | 5,985| | | | 6,341| | Weighted average common shares outstanding, assuming dilution| | | 6,295| | | | 6,290| | | | 6,210| | | | 6,157| | | | 6,501| | Selected Balance Sheet Data| | | | | | | | | | | | | | | | | | | | | Working capital| | $| 10,573| | | $| 9,831| | | $| 8,930| | | $| 7,371| | | $| 5,152| | Total assets| | | 24,163| | | | 21,439| | | | 18,920| | | | 16,841| | | | 16,147| | Stockholders’ equity| | | 18,736| | | | 16,654| | | | 14,731| | | | 13,242| | | | 11,655| | | | | | | | | | | | | | | | | | | | | | | Cash Div idend Declared per Common Share| | $| . 400| | | $| . 400| | | $| . 400| | | $| . 400| | | $| . 390| | 3. Research and Development (R&D) Rocky Mountain Chocolate Factory knows the importance of keeping up with consumers wants, needs, and most importantly tastes. With the recent health raze, doing research and development was necessary to find out what in fact the consumers actually wanted from their chocolate companies. Due to this health craze the demand for dark chocolate has seen a significant increase. Also due to the health conscious, there has been research on chocolates that have been enhanced with minerals, vitamins, antioxidants, and probiotics. Another trend that has become apparent in the chocolate industry is the want for ethical and fair trade chocolate. Consumers were showing concern about supporting cocoa farms that used child labor. Due to this consumers were choosing to support companies that could prove they were using only â€Å"ethical† cocoa products. 4. Operations and LogisticsRocky Mountain Chocolate Factory’s operation and distribution objectives are all about maintaining the quality and freshness of its products. As a company Rocky Mountain Chocolate Factory encourages its franchise stores to only order what they can realistically sell in a two to four week time frame, this ensures freshness. Rocky Mountain Chocolate Factory’s manufacturing process primarily involved cooking or preparing the candy. This is done in a temperature controlled room with strict quality controls in place to ensure that only best candies make the cut. While most of the candy is still handmade, there has been some change to automated processes if it makes sense to do so from a financial aspect.A large part of Rocky Mountain Chocolate Factory’s operations deal with its distribution or truck shipments. When it appeared that there couldn’t be a suitable shipper found, Rocky Mountain Chocolate Factory created its own fleet of semi s. By doing this it enabled the company to deliver its products to the stores quickly and at an extremely cost efficient and effective price. Having its own fleet to haul and return products and supplies has become not only a convenience for Rocky Mountain Chocolate Factory, but an extremely business savvy move. 5. Human Resources Management (HRM) Most of Rocky Mountain Chocolate Factory’s employees are employed and paid on an hourly basis. At times, the employment of temp or seasonal help was used.Rocky Mountain Chocolate Factory prides itself on staying competitive in its industry with regard to pay, benefits, and working conditions. The company is big time on the emphasis of respect, commitment, and professionalism. As far as human resources and employee relations go, Rocky Mountain Chocolate Factory rates itself as very good! 6. Information Technology (IT) Rocky Mountain Chocolate Factory uses social media as a main source of its information systems. Its main social media resource is Facebook. It allows for customers to â€Å"like† their page to receive special information and deals regarding the company. It also has a link to Facebook on its homepage on the corporate website. They also use Twitter and Instagram.Besides these information systems the company uses, the stores operate independently from main corporate structure and some other aspects of its operations the company uses information technology for shipping, sales performance, inventory control, and accounting. D. Summary of Internal Factors See Exhibit 2: Find at end of paper V. Analysis of Strategic Factors (SWOT) A. Situational Analysis See Exhibit 3: Find at end of paper Here we just laid out some of the important strengths, weaknesses, opportunities, and threats that were important when it comes to RMCF. By looking at the SFAS Matrix: exhibit 3 at the end of the paper one can see of the external(EFAS) and internal(IFAS) factors and which of each are the most important that have a strong impact on the company’s present and future performance. Strengths * Strong Franchise Program Rated an outstanding franchise in 2008 by the Entrepreneur magazine * March 31st there were 329 franchised stores * Visibility of its stores and the high foot traffic generated strong name recognition High Quality Product (won the 3 heart rating in a blind taste test) Strong mix of different kind of ingredients * During holiday seasons, company made as many as 100 additional items * Developed a new line of sugar-free and no-sugar added candies * According to the company, â€Å"results have been ‘spectacular’, filling a need for those with a special dietary requirements† * Careful selection of store sites * Highly cohesive corporate culture * Trademarks * Big, chunky chocolate concoctions * The Bear Paw-sized concoction of chewy caramel, roasted nuts and heavy coating of chocolate * Caramel apples followed by the Bear was the best selling Weaknesses * Glob al presence * Sale of chocolate and confectionary products was affected by changes in consumer tastes and eating habits * Negative impacts * Equity market levels * Consumer confidence * Job growth * Consumer disposable income and spending levels * Unemployment rates * Recessionary and inflationary trends * Energy prices Opportunities * New environments for success * Automation increase the speed and efficiency of the manufacturing process * Significant opportunities existed to expand into tourist area * Airport locations Accelerate the opening of stores in high volume airport locations * Sport Arenas * Kiosks * Enhanced franchise opportunities by providing flexibility in support of existing franchisees’ * Incorporated the company’s trademark cooking areas * Low cost marketing * Focused primarily on local in-store marketing * Fixed price contracts Company owned trucks * In 2008, owned eight refrigerated trucks and shipped substantial portion of its products from its fac tory * Cost effective, and quick delivery * Human Resources * Provided working conditions, wages, and benefits that compared favorably with its competitors * High performance expectations, mutual respect and professionalism existed throughout the company Threats Weather * Crop farming * Tourist areas * Competitors * Mars Inc. * Fanny May * Godiva Chocolatier * Large annual sales, and was one of the leading chocolate businesses * Scharffen Berger and Joseph Schmidt * Ethel M Chocolates * See’s Candies * Hershey * These companies not only manufactured chocolate but also had their own retail outlets * Numerous businesses that offered confectionery products, from large to small privately owned local businesses * Influence of sales affected by * Traffic patterns * Economic conditions * Demographic conditions B. REVIEW OF MISSION AND OBJECTIVES Mission Built around a location and a lifestyle. The number one factor is the quality of the product, without that customers aren’t going to stay around long. † (Page26-2) The Company believed that its store atmosphere and ambiance, as well as its brand name recognition and its careful selection of sites for new store and kiosks, merchandising and marketing of chocolate and other candy products, expertise in the manufacture, and commitment to customer service are key to the accomplishment of its objective to build on its position as a leading international franchiser and manufacturer of high quality chocolate and other confectionary products. †¢ Quality, taste, value and variety of products †¢ Quality of the product is the number one factor Objectives Manage money carefully during economic downturn †¢ Slowed expansion and elimination of debt †¢ Maintain a good relationship with employees as well as franchisees Rocky Mountain Chocolate Factory has continued to maintain its mission and objectives appropriately during times of expansion as well as recession. VI. Strategic Alternatives and Recommended Strategy A. Strategic Alternatives The current and revised objectives are met rather well in this case and in any situation there can be implementation and improvement of the company’s strategies to make it even better. The alternative strategies are the Growth strategy, stability strategy and the retrenchment strategy.Cost leadership and differentiation play a part under strategic alternatives as well. 1. Stability Strategy: Stability strategy is when corporate strategies need to make no changes to the company’s current direction of activities. Therefore, RMCF fits pretty well under this because from the case one can see that they were doing rather well and never seemed to dip down by much at all. RMCF does not need to change any major things they just need to be sure and remain on the same page all the time and fix any small things that may occur. PROS: Stability strategy is rather cheap and will take the least amount of time. It also allows for appropria te training of any new franchisees.CONS: With a stability strategy it may only be short term solve or could end up resulting in loss of market share. 2. Growth Strategy: The concentration can be either vertical growth or horizontal growth. Vertical growth consists of taking over another company and this strategy would somewhat be beneficial for RMCF at this time because they tend to be doing well and if they were to take another place over and run it as they run their own company things would continue to be well off. Horizontal growth is spreading into other geographical locations. Horizontal growth is also something that RMCF is looking to do at this point because expanding into different geographical areas will benefit them and let them continue to become known all over.The diversification strategies involve concentric and RMCF seems to have a pretty strong competitive position in the industry world. Conglomerate diversification comes into play here too and RMCF seems to be pretty well and in a good spot with their cash making company. With these two characteristics, diversification strategy should work. The horizontal growth is huge through franchising at RMCF. PROS- RMCF could continue reaching and expanding to different new markets as profits continue to move forward. CONS- The growth strategy may not allow enough time for all the planning that is needed. 3. Retrenchment Strategy: Retrenchment strategy is corporate strategies to minimize the company’s level of activities and to return it to profitability.This strategy can be considered a quick fix of financial problems and this has helped for RMCF to stay on their feet and never fall to low under most aspects. There were a few times they slipped but then managed to get back on their feet and fix problems. With retrenchment strategy, it is there if RMCF would need it but the company is doing fairly well and has never been in that much of a slump to be bought out by another company or to even claim b ankruptcy. PROS- Retrenchment strategy is here and handy if RMCF were to need it. CONS- If RMCF did ever get into such a terrible spot, this might not help. 4. Cost Leadership: Cost Leadership can be described as a low-cost competitive strategy that aims at the broad mass market.RMCF can tie in with cost leadership because it has been truly successful and has set prices that the company believes works as a competitive strategy because their consumers agree on them and continue to come back for more in that they are satisfied. PROS- Keep consumers around and gain more from the broad mass market with a low-cost competitive strategy. CONS- Other companies will begin to do the same and try to be even better while trying to gain RMCF’s consumers. 5. Differentiation: Differentiation is huge for RMCF because this is a competitive strategy that is targeted at the broad mass market and which involves the design of a product or service that is viewed throughout its industry as exceptio nal.RMCF fits perfectly under differentiation because from the start Crail wanted the industry to be different than any other and successful with the unique products it produced. PROS- Practical for above average earnings because of the exceptional products that consumers want more of and tend to not care about the price. CONS- There could be more losses during tough times because of the differentiation products being as a luxury. B. Recommended Strategy Here, growth is the recommended strategy for Rocky Mountain Chocolate Factory. With doing very well most the time and being able to fix what the company needs to, their business and functional strategies that the company use seem to be working well. The U. S. candy market was doing extremely well around 2009, with chocolate generating billions of dollars in sales.As of March 31, 2008, Rocky Mountain Chocolate Factory consisted of five company-owned and 329 franchised stores operating in 38 states, Canada, and the United Arab Emirate s. All the Franchising, licensing, and exporting will help its ability to resolve both long and short-term goals of the company. There are not too many policies that should be developed or revised with RMCF to guide them with effective implementation. They seem to do rather well. If something does go wrong they find the best way to go about bettering it for present and future reference. The company has to always remain on its toes though because anything could change at any time. By following and sticking to good policies will benefit the company in many ways.The impact of knowing what is going on and being ready for anything to happen at any time will have positive impact on the company’s core and distinctive competencies. VII. Implementation In order for Rocky Mountain Chocolate Factory to continue being a front runner in the gourmet chocolate industry they need to continue going on the path that they are on. They have a loyal consumer base and are keeping up with the wants and needs of their consumer base. By continuing to offer their homemade quality chocolates online, in stores, and in kiosk’s around the world they are providing their product to consumers in many ways. Rocky Mountain Chocolate Factory has a solid structure set up as far as top management and board members are concerned. For assurance that RMCF ontinues to be one of the top leaders in the gourmet, homemade, chocolate industry it is important that they keep listening to their customers wants and needs. VIII. Evaluation and Control Is the current information system capable of providing sufficient feedback on implementation activities and performance? Can it measure strategic factors? The current information system is capable of providing sufficient feedback on implementation activities and performance because the external and internal elements determine the future of the corporation. The strengths, weaknesses, opportunities and threats help the company sort out the monitoring, evaluating, and disseminating of information.Using the SWOT analysis helps defining the corporate mission, specifying achievable objectives, developing strategies, and setting policy guidelines. The fact that this company is built around a location and lifestyle, and that the quality of the taste, value and variety of products are important to them as a whole is why they succeed. They realize that in order to keep profit coming, they need to manage money carefully during economic downturn as well with a slowed expansion to help eliminate debt. Customer satisfaction is important as well because if the customer is not satisfied with either the product or the service they are receiving they will not be returning.Rocky Mountain Chocolate employees pride themselves in making a good name for the company, which is why they are so successful with expansion. â€Å"The number one factor is the quality of the product, without that customers aren’t going to stay around long† (Page 26-2). Rocky Mountain Chocolate Factory has had a very strong franchise with the fact that they were rated an outstanding franchise in 2008 by the Entrepreneur magazine. Are adequate control measures in place to ensure conformance with the recommended strategic plan? Appropriate standards and measures are being used to enhance conformance with the recommended strategic plan because they are being rated on the quality f the products they are producing. They were able to overcome the hard times of the economy in the U. S over the recent years by managing their money effectively. The company has their own special features and products that make them stand out over their competitors. With special holidays, they make over 100 different products to help ensure business with different options. Conclusion In closing, we believe the Stability strategies of â€Å"make no changes† to the company’s current activities is the best recommendation we can give for Rocky Mountain Chocol ate Factory at this time. Exhibit 2- IFAS Table for Rocky Mountain Chocolate Factory|   |   |   |   |   |   |   |   |Internal Factors|   |   | Weight| Rating| Weighted Score| Comments| Strengths|   |   |   |   |   |   | High quality products|   | 0. 2| 5. 0| 1. 00| Can have high prices with loyal customers| Uniformity throughout every store| 0. 1| 4. 0| 0. 40| Keeps customers happy and satisfied| Efficient cost structure| 0. 1| 2. 5| 0. 25| Promotes growth & increases profits| All stores are efficient and organized|   |   | 0. 1| 4. 0| 0. 40| Also promotes growth & increases profits| |   |   | | | | | |   |   |   | |   |   |   | Weaknesses|   |   |   | |   |   |   | A lot of competitors that are also strong|   |   |   | 0. 2| 2| 0. 40| Have to do best to always protect market share| Special items|   |   |   | 0. 1| 2| 0. 0|   With difficult economic times sales can change| Proper operation of franchises is key|   |   | 0. 1| 1. 5| 0. 15| Keep head up in case of store mismanagement| Growth of company can be risky|   |   | 0. 1| 2| 0. 20| Must always stay on top with growth & managing it| |   |   | | | | | |   |   |   | |   |   |   | Total Scores|   |   | 1. 00|   | 3. 00|   | Exhibit 1- EFAS Table for Rocky Mountain Chocolate Factory|   |   |   |   |   |   |   |   | External Factors|   |   | Weight| Rating| Weighted Score| Comments| Opportunities|   |   |   |   |   |   | Natural- recession recovery|   | 0. 05| 2. 5| 0. 13| Economy going towards recovery stage| Economic- low cost marketing strategy| 0. 05| 4. 6| 0. 3| Higher profits because of low cost facilities| Technological- multiple manuf. & automated processes| 0. 21| 4. 9| 1. 03| No value added, reduces inventory| Consumers happy & will pay more for product|   |   | 0. 07| 3. 5| 0. 25| profit will increase if demand for product does| Trucks owned by the comp any|   |   | 0. 12| 4. 5| 0. 54| Low transportation & efficient delivery|   |   |   |   | |   |   |   | Threats|   |   |   | |   |   |   | Natural- other companies move into market|   |   |   | 0. 23| 3. 8| 0. 87| Competition increases and causes lower prices| Economic- trade regulations|   |   |   | 0. 08| 1. 4| 0. 11|   Upset consumers, increase in labor costs| Labor force strikes|   |   | 0. 04| 1. 4| 0. 6| There would be no production of ingredients  | Regulations with the trucks|   |   | 0. 07| 2. 5| 0. 18| Increase in operating cost if slow delivery| Picking where to purchase a franchise location|   |   | 0. 08| 2| 0. 16| There would be no service if not in a good area|   |   |   |   | |   |   |   | Total Scores|   |   | 1. 00|   | 3. 56|   | Exhibit 3 – SFAS Matrix for RMCF| | | | | | | | | | | | | | | | | | | | | | Strategic Factors| Weight| Rating| Weighted Score| Duration Comments| | | D uration| Comments| | | | | | | | | | | | | | | | S1 High Quality Products (S)| 0. 13| 5. 0| 0. 5 | Long High prices, loyal customers| | | Long| Very important income stream| | | | S4 Stores efficient & Organized (S)| 0. 13| 4. 0| 0. 52| Long Promotes growth & increases profits| | | Long| Well known brand| | | | W1 A lot of strong Competitors (W)| 0. 11| 2. 0| 0. 22| Intermediate Do best to protect Market share| | | Long| Developing tech. may hurt advertising income| | | | W2 Special Items (W)| 0. 11| 2. 0| 0. 22| Intermediate Sales can change during hard times| | | Long| If internet packages change, income from partnerships may change| | | | W3 Proper operations of franchises (W)| 0. 13| 1. 5| 0. 95| Long Keep head up for store mismanagement| | | Intermediate| Focusing on too many market segments| | | | W4 Growth of Company (W)| 0. 11| 2. 0| 0. 22| Long Stay on top with managing growth| | | Intermediate| You don't Yahoo! it, you google it! | | | | | | | | | | | | | | | | O2 Economic (O)| 0. 07| 4. 6| 0. 322| Intermediate Higher profits: low cost facilities| | | Intermediate| Computers, cell phones, ipads, etc. | | | | O3 Technological (O)| 0. 07| 4. 9| 0. 343| Long No value added, reduces inventory| | | Long| Alliances with other countries. New laws, regulations, etc. enforced. | | | T1 Natural (T)| 0. 07| 3. 8| 0. 266| Intermediate Competition increase causes low prices| | | Intermediate| One media type having easier access than another| | | | T4 Regulations with trucks (T)| 0. 07| 2. 5| 0. 175| Short Increase in operation cost if slow delivery| | | Long| New laws and regulations internationally could put limits on Yahoo! | | | | | | | | | | | | | | | | Total Scores| 1. 00| | 3. 13| | | | | | | | Work Cited Doheny, K. (2012, April 24). Choose dark chocolate for health benefits. Retrieved from http://www. ebmd. com/diet/news/20120424/pick-dark-chocolate-health-benefits Franchise Store News Room. (2011). Retrieved March 5, 2013, from http://www. rmcf. com/CA/Sa cramento50028/news. asp? Hunger, J. D. ; Wheelen, T. L. (2012). Strategic management and business policy (13th ed. ). Upper Saddle River, NJ: Pearson Education Inc. Rocky Mountain Chocolate Factory Inc. (2013). Retrieved March 5, 2013, from http://www. reuters. com/finance/stocks/companyOfficers? symbol=RMCF. O Rocky Mountain Chocolate Factory Inc. – Form 10-K (2010). Retrieved February 26, 2013, from http://www. faqs. org/sec-filings/100518/ROCKY-MOUNTAIN-CHOCOLATE-FACTORY-INC_10-K/

Case Scenarios

Read the following scenarios. Answer, in a 50- to 100-word response, each of the following questions: Scenario 1 Sophia has been removed from her family and placed Into foster care for the second time In the last 2 years due to her mother's ongoing substance abuse. Sophia has missed many days of school and often comes to school dirty and wearing clothes from the day before. Sophia's mother does not think she has a problem and blames the system for once again taking her daughter. 1 . What can a human service professional do to help this family?We all may have a family member that have the same problem. Human service can help Sophia's mother by getting her help for substance abuse. Her mother may not feel that she needs help or have a drug problem. I f the daughter is coming to school dirty and missing school the teacher can see that there is a problem. She can report this problem to Human Services and they can place Sophia in foster care until her mother is able to care for her proper ly. 2. Sophia's mother is thinking that child protective services as the worst people for taking her daughter for the second time.The mother needs to get help for her substance abuse and prove that she can be healthy and stable for her daughter, then she could be allowed to have her daughter back. Scenario 2 John has been homeless for most of his adult life. He Is often seen on the medians of busy Intersections asking for food and money or wandering through the park talking to himself. John used to seek housing In a homeless shelter but often chooses to sleep In the local park. During the winter, the local homeless coalition attempts to talk to John about staying In the shelter but he refuses.Staying out In the cold has deed John to being hospitalized on several occasions, but he maintains that he Is better off without anyone's help. 1. We all may have a family member that have the same problem. Human service can help Sophia's mother by getting her help for substance abuse. Her moth er may not feel that she needs help or have a drug problem. I f the daughter Is coming to school dirty and mammals school the teacher can see that there is a problem. She can report this problem to Human Services and they can place Scenario 3 Juan often runs away from home because his parents constantly fight and often blame him for their issues.Juan runs away for 2 to 3 days at a time and will do this at least once a week. When he is at home, he typically does not follow the rules and will yell at his parents and siblings. Juan has a history of defiant behavior, but his home environment has often been chaotic. Jean's parents have been through family counseling, but they feel it was not helpful and are reluctant to do it again. Juan sometimes will run to a local group home that takes in runaway youth. 1 . If you were a counselor at the group home, how might you work with Juan to get him to stop running away from home so that he is not sleeping on the streets? If I ere a counselor, I would arrange an in-home sit down with the child, and the parents, I would find out the details of which needs are not being met in the home that was constantly causing the arguing, and try to find a solution(s) to the families problems. Next I would arrange for weekly counseling sessions for the parents and the child to try and see if we begin to meet the family needs if then it would stop the arguing which would then stop the child from being defiant and running away weekly, and bring peace and happiness in the home. . How might you try to work with the family even though they have participated in Emily therapy previously and did not find it effective? * Next I would arrange for weekly counseling sessions for the parents and the child to try and see if we begin to meet the family needs if then it would stop the arguing which would then stop the child from being defiant and running away weekly, and bring peace and happiness in the home.I know that they said it didn't work previous ly but I would give it a try Just to try and help them, I would address the way that the previous counselor went about it and try a different approach to make the counseling for the family work, legalizing that not all methods work for all families, but I would try different techniques or ask the family some things that they like to do together and try to incorporate that into the counseling to make for a happier time in the home.As a counselor I would have group sessions with the family and private sessions with the child with the parent's permission as well. The purpose of the group sessions would be to validate that the family does not blame the child for their problems. The purpose of the private sessions would be to allow the child to open up and talk about their true feelings. Through being an attentive listener for the family and advising the parents to keep an open and stable relationship with their child.

Career Plan Essay Example | Topics and Well Written Essays - 2000 words

Career Plan - Essay Example The third stage involves a decision making process, where an individual has to choose a particular career specialization from a variety of options. Lastly, an individual needs to formulate an action plan and ensure that they execute the provision of the plan in consideration of the stipulated period (Perry, Nancy, & Zark, p. 22). The career enables individuals to ensure the creation of an effective financial management system for companies through the provision of consultation services. It also enables individuals to acquire entrepreneurial skills that enable them to become job creators rather than job seekers. A career in accounting involves the collection, processing, and presentation of financial information. This occurs through the preparation of accounting reports that aid the management of an organization, as well as the stakeholders in decision-making. The career involves the ability to carry out an independent audit on the financial statements of a particular organization to determine their true and fair view. It also involves the ability to perform taxation computations for different organizations for purposes of tax advice and filling of tax returns. This paper gives a career plan for a successful career in the accounting field. It gives the analysis of the strengths and weaknesses that determines the level of career success. It also analyzes the formulated goals and objectives and the process that ensures their accomplishment. This paper also gives a projection of an ideal state in five years’ time. This shows the focus and objectives put in place for the achievement of a successful career. It also gives a projection of the most likely state in five years’ time. It is evident that most individual do not achieve their plan due to several factors that becomes the reality of the matter. Lastly, there is the formulation of an action plan that gives the necessary steps that could minimize the difference between the gap of the

CT scan protoclos at RMC HOSPITAL Essay Example | Topics and Well Written Essays - 3250 words

CT scan protoclos at RMC HOSPITAL - Essay Example Single-slice helical CT scanners were introduced in the 1980's and multislice CT scanners in the 1990's, which allows a larger section of the body to be scanned in a smaller period of time (Wesolowski, 2005). From the practical perspective, the benefits of CTs are immense. However, CT scans involve higher doses of radiation than the conventional x-ray procedure (Smith-Bindman et al, 2009). CT contributes a large dose towards medical radiation, and is the main source of man- made radiation excluding natural background radiation (Wiest, 2002). There is concern about the exposure of radiation in children and adult population and the subsequent long-term cancer risks. CT procedures cause high doses of radiation to be absorbed through the skin, in the range of 20-30 mGY (2-3 rads) (Wiest, 2002). There is greater concern for the pediatric population because they are more sensitive to radiation exposure than the adult population (Brenner, 2007). Children are more prone to exposure because they have a larger proportion of dividing cells and the tissues of children are up to 10 times more radiosensitive than adults (Brenner, 2007). Chwals et al., found that CT examinations of the head, abdomen an d pelvis routinely performed in pediatric trauma patients exposed them to 50 times the standard yearly dose of background ionizing radiation (Chwals, 2008). Radiation exposure in the adult population is low but still a concern. Broder suggests that in adults, it reaches its threshold in the 40's and then slowly decreases (Broder, 2006). Due to the repetitive radiation exposure and adverse effects associated with it, the operators of CT are expected to possess a concrete knowledge and practical understanding how to reduce the radiation dose patients receive to acceptable minimum (Manghat et al, 2005). Similar concerns regarding radiation exposure and cancer risks have propelled the medical community to implement protocols to lower the radiation dose in children, by adjusting the machine settings without compromising important information (Brenner, 2007). Other measures include reducing repeat CTs and decreasing unnecessary CTs by ensuring that any additional CTs ordered by a physician will only benefit the patient (Brenner, 2007). According to Manghat et al (2005), CT operators can utilize the variety of strategies to reduce radiation exposure such as the use of bismuth shields to protect organs sensitive to radiation, adjusting the machine settings using automatic exposure control (AEC), the tube voltage (kVp) reduc tion, decreasing the pitch and the tube current-time product (mAs). Practically, educating doctors regarding the risks associated with radiation is an important factor to allow physicians to make informed decisions when considering radiological tests (Thomas, 2006). Lee and colleagues highlighted this in a study that found 75% of Emergency Department (ED) physicians and radiologists underestimated the risks associated with radiation from CT examinations (Thomas, 2006). Recognition of the potential cancer risks by the medical community has pressed CT manufactures to implement programs to allow adjustment of the dose with respect to the child's body mass (Chwals, 2008). As of 2003, the majority of hospitals in developed countries reported implementing some programs to reduce radiation exposure in children, though still many hospitals have yet to implement these changes

Examine the development and implementation of corporate strategy in a Essay

Examine the development and implementation of corporate strategy in a regulated and competitive environment - Essay Example Its YouTube services were completely blocked in China besides other services such as Picasa, blogger etc were altered to suit the regulatory environment of the country. (LaFRANIERE, 2010) Though China has emerged as one of the leading economies with the world due to its openness of trade however, it still is a central economy. The resources are virtually under the control of government and due to ideological foundations of the country, Chinese government maintains strong control over internet, media and other channels of communication. The regulatory environment of the country therefore, sometimes, compels even firms like Google to comply with its regulations in order to operate in the region. Google has also been subject to the anti-trust laws because of its monopoly over the search engine market. EU and US governments are vigorously perusing this issue to decide the fate of Google in its primary segment of the market i.e. search engine services. This paper will discuss the developm ent and implementation of corporate strategy which Google has adapted in regulated environment of China. It will also detailed out the linkages between the competition as well as regulation while at the same time discussing the same within the perspective of Porter analysis (five forces), Sun Tzu principles, organizational structure, industry segmentation structure, competition and value chain analysis. Competitive and Regulatory Environment of Google in China Google initially started as a search engine service offering internet searching services to the users without charging them anything. Initially, it competed against the search engine services of Yahoo Inc however, due to its superior design and technology; it soon surpassed all other search engine services and became the leading service provider in the world. Over the period of time, Google has diversified itself and started to offer other services like Google Maps, online video sharing service with the name of YouTube, social networking services with the name of Orkut besides offering other paid and free services. Google’s competitive strategy has remained focused on the growth achieved through constant acquisition of new and promising businesses. Over the period of time, Google has not only grew organically but it has also been able to make some strategic acquisitions which added variety to its services besides offering it an opportunity to compete on many fronts. Google is now also planning to launch its own operating system for PCs whereas its operating system for touch screen mobile phones and tablet PCs has already hit the market. In this segment of the market, Google is facing competition from Apple as well as Microsoft with both the companies having their own operating system for mobile platforms. Despite such diversification, Google still remains the most dominating player in the search engine services and has developed a virtual monopoly over this market. Google’s primary market w as US at the start of its services however, due to expansion of its services across the globe and very nature of internet services, Google has been subjected to different regulatory environments. In a competitive environment where competition is multi-faceted, it is critical for Google to comply with the regulatory requirements while at the same time, ensuring that it remains competitive against its major competitors. (Crofts, 2009) Since external environment affects an

Artificial Artifacts, Like Robots Research Paper

Artificial Artifacts, Like Robots - Research Paper Example These aspects of robots interaction with humans has made man to start considering robots as 'companions', rather than tools or appliances. Those who posses these machines do not seem to settle for a simple solution, but rather continue to invent and improve these machines to resemble human beings. The biggest question at this point, probably, is for how long would or should the human race continue to take this? Does it mean that eventually the robots may end up taking the world away from us? Does it mean that every human problem would eventually start getting robotic solution as time goes by? These are very crucial sentiments that must be addressed sooner rather than later (Tillrch, 2006). Impressively is how the founder of the artificial intelligence John McCarthy attempts to respond to the above question. He clearly puts his opinion on the existence of these robots that resemble human beings as a problem waiting to explode (Tillrch, 2006). ... Marvin's Minsky, another Artificial intelligence pioneer echoes McCarthy's point of view by arguing that in case an individual gets used to order a household robot to do certain things probably he/she may go ahead to command fellow human beings to do such boring, disgusting and unspeakable things that they are used to order the robots to do (Markus, 1991). Therefore, to him, Morality must be instilled in these robots and it must begin with the owners of these machines (Markus, 1991). A close look at many industrial countries and in particular South Korea, then one would be interested to see how the introduction of these human like robots would impact the human race. What concerns us is that we do want to see the introduction of these robots making lives of human beings better and easy; the question is what would be the side effects. For example, the South Korean government is embarking on a mass production of these robots with an aim that by 2020, every household should own one. Toda y, these robots in South Korea work as tourist guides in museums and English teachers in schools. Therefore, from a personal point of view, moral and professional ethics, which include code of conduct, should be introduced to these machines (Markus, 1991). Following a study carried out by Peter. H. Kahn Jr. in the laboratory, the results is that there is a clear relationship between how we reason and behave in relation to continuous interaction with robots. What is true is that there many robots in the market and they are easily available. The robots can cause a tremendous change in behavior with those who interact with them. Therefore, there should be moral values accompanied with their production and

Questions about argument and enthymeme Assignment

Questions about argument and enthymeme - Assignment Example Another defining feature is consensus-building, which encompasses the search and pursuit for common grounds among the parties questioning the issue under discussion. Third is persuasion, which encompasses the presentation of facts and information likely to change the viewpoint of the other party (Boylan 5). Writers justify claims by offering information on the grounds that they are placing the assertions they raise, through their writing. They also justify their claims through discussing the basis of how they have come to know the assertions they are raising, which could include research. They also justify their claims by explaining the authority they are using to raise the claims from. An example here is a medical claim made by a doctor, as opposed to another made by an accountant. The claim of the doctor is more authoritative. Whether leadership is an in-born or a developed characteristic, it is general knowledge that there are certain characteristics that identify good leaders. These include that a leader should show exemplary characteristics, including trustworthiness, as a leader who does not keep their word cannot be trusted. A good leader should also be enthusiastic about the roles they play, as this enthusiasm is passed on to the followers, towards achieving the set goals. Failure to lead enthusiastically, leads to aimless following, where some followers do not know the goals they are pursuing. This is a successful argument, as it shows both sides of the argument. The process of making an argument is the step by step explanation of different skills and concentration areas, towards presenting arguments effectively. The argument process involves three phases, including organization, where the ideas to be presented are developed. The second phase is construction, where the ideas are given form or shape – which can be passed to the

Online learning and cultural issues Research Paper

Online learning and cultural issues - Research Paper Example Also effect sizes were found to be larger for studies that had the online instruction as collaborative or instructor-directed, as compared to those where online learners worked independently. Student learning outcomes were least impacted in the way in which various studies conducted online learning. Across various content and learner types, the effectiveness of the approaches of learning online appears to be massive. Another research of experimental and semi-experimental studies that compares various types of online learning standards report that candidate learning is usually comparable in both distance learning and face to face learning if a study compares a mixture of both to purely online conditions. It also concludes that objects such as video feed or online tests do not seem to impact the amount that students tend to learn in online classes. Online learning can be made effective by giving students control of their interactions with media and requesting for learner interaction as well. When a couple of students group together to learn online, support techniques such as guiding queries usually impact the way students interact, but does not influence the amount they learn (Means, et al., 2010). There were about half a dozen studies conducted from 1989-2004 that actually met the criteria for experimental validation to compare online and traditional courses. Based on this, the National Survey of Student Engagement research concluded that online learners have deeper approaches to learning as compared to classroom-based learners and they also claim to have experienced better use of polished thinking skills, combine thinking process and reflective learning (Susan and Allison, 2009). Another study describes strategies to build and maintain online learning communities. They suggest the effectiveness of setting aims, tasks and their results, role of an instructor, enhancing social comfort and scaffolding. The issues they addressed were cultural and individual differe nces, verbalization, and intimidation of technical skills to operate and interact online. They conclude by suggesting not to expect a radical change overnight to address the issues but further research on overcoming the issues from both the instructor’s end and the learners’ end (Ruth and Wing, 2002). Applications: There are many applications in use today for e-learning. They all emphasize in providing the qualities that would provide ease in communication and to bridge gaps between the student and teacher by employing effective techniques. eFront is the most widely used as it provides features to instructors as creating and managing lectures via visual content editors that support images, video and sound. It also provides a file sharing space which is organized by a file manager. It also provides the flexibility to assign assignments and generate surveys. Another tool is Moodle and its popularity is attributed to the fact that it is open source. Apart from course mana gement features, it provides support for chat between teachers and students. Dokeos is a tool that provides video conferencing capability along with chat and course management features. Claroline is the only tool to be translated in 35 other languages. It

Delta Synthetics Essay Example | Topics and Well Written Essays - 1750 words

Delta Synthetics - Essay Example Both the three plant produce a capacity of 5.5 million kilogram's per year but when the annual closure and maintenance take place, the company's capacity of production is 5 million kilogram's per year. The company wants to introduce a new product and so it has to improve the capacity of its production. Within six years, it is expected that the production capacity will increase and so the forecast and planning has to be done. The forecasted result show that the result for the britelene demand is falling but it is not likely to go to zero but it is going to reach a residual demand level .From the year 1996 to 1998, it is only the britelene that was produced. There is a reduction in the demand of the product due to some resources which could have been used to promote the sales was diverted in the production of the new substance. In the year 1999, the company started producing Briton. The production of this product led to the decrease in the demand of brutlene while the Briton continued to increase in its demand as the years go by. In the year 2002, the demand of bretlene is 10 million kilograms while that of Briton is 29 million kilograms. The total sales of both the products remain the same from the year 2002 to 2002 whereby in 2000, 39 million kilograms were sold, in 2001; 38 million kilogram's were sold while in 2002 the total was 2002 million kilograms. The results are reflected in the table below. Year Brutlene in million kilogram's Difference in million kilograms between successive years Briton in million kilograms Difference in million kilograms between successive years Total of the products in million kilograms. 1999 17 3 30 2000 13 (4) 16 13 39 2001 11 (2) 27 9 38 2002 10 (1) 29 2 39 The total remains the same and so the likely trend of total sales is likely to remain the same or show a negligible difference. Since the sales of brutlene are reducing and it should have a reserve level of sales, the focus for the reduction in sales is likely to be at a level of one million kilograms per annum. .Due to this, the value of sales of brutelene for the next six years from 2002 is as follow. In 2003, the sales are likely to be 9 million kilogram's. In 2004,the likely sales is 8 million kilograms .In 2005,the likely sales is 7million kilogram's. In the year2006,the likely sales is 6 million kilograms. in the year 2007,the likely sales is 5 million kilograms while in 2008,the likely sales is going to be 4million kilogram's. For the Briton, the sales in the next six years are obtained by the difference in total sales which is constant for each year from the predicted sales of each year. In the year 2003, the likely sale of Briton is 30 million kilograms. In the year 2004, the likely sales are 31 million kilograms. In the year 2005, the sales are likely to be 32 million kilograms. In the year 2006, the likely sales is33 million kilogram's.. In the year 2007, the likely sales is 34 million kilograms .In the year 2008, the predicted sales is likely to be 35 million kilograms. To obtain the required capacity, several plans have to be considered. These are the financial plan, marketing plan, operations plan, risk management plan and the management plan. Eric Versuh, John Wiley and sons (1999). In the financial plan they should look for more capital which can be obtained from borrowing from banks, ploughing back of the profit obtained from the

Holistic Living Guidelines Research Paper Example | Topics and Well Written Essays - 3000 words

Holistic Living Guidelines - Research Paper Example Examining the concept of holistic living as well as how it is attributed to the way in which one responds to conditions while maintaining health can also create a deeper understanding of how to moderate one’s lifestyle for better responses and conditions. The results which are obtained consist of new and positive effects which an individual can experience for balance within their lives. Introduction The concept of holistic living is now becoming more acceptable in medicine and in the assistance of individuals living a balanced life. Holistic living is defined by combining the mind, body and spiritual needs that one has for a well rounded and healthier lifestyle. This is combined with the concept of self – care and preventative medicine. An individual that carries lifestyle habits for complete health through the mind and body while living a specific lifestyle then it offers a holistic living style. This consists first of the basic needs of a human, which is inclusive of physical health as well as peace of mind and comfort and safety (Eliopoulos, 2009). Doctors are now finding that this approach to healthy living is also one which can assist with medicine and works to balance out the needs of an individual and to change the way in which they live. When preventative care is given with physical and mental needs, it also is able to help with prevention of diseases. If one is suffering from a physical ailment, then combining the lifestyle needs and changes with medicine ensures a better response (Eliopoulos, 2009). Examining the importance of holistic living as well as how it can be used with changing physical and mental needs also points toward better health of an individual. A Health Promoting Diet The first step to living holistically is to begin to eat differently and to promote a health diet. The dietary recommendations now have moved outside of the ideology of eating a balanced diet of the five food groups. Instead, it has been found that a larger quantity of fruits and vegetables and the initiation of a rainbow diet of plant type foods are known to assist more with the healthy eating. This is combined with cutting back on meat and animal foods to balance out the diet. If meat is eaten, then it should consist of lighter meats, such as fish or eggs. The change in consumption lowers the amount of trans fats while balancing out saturated fats, which are known to be healthier for consumption. This diet is also high in dietary fiber and has fatty acids which are needed for balance. The fruits and vegetables eaten should also be high in antioxidant nutrients and phytochemicals while having carotene rich compounds, most which are found in fruits and flowers. It is known that this type of diet decreases intestinal transit time, delays gastric emptying, decreases caloric intake, increases digestive enzymes and benefits the intestinal microflora while increasing the production of short – chain fatty acids and decreasing serum l ipid levels (Lock et al, 2010). The change in the health is one which is now being noted because of the several problems which are arising in society. The diet which many have is leading to metabolic problems, obesity, kidney stones and diabetes. There are also cardiovascular and colonic difficulties arising, most which are based on the low amount of fiber that individuals are eating. When altering this, there is also an increase in antioxidants, carotenes, coumarin and isoflavoids. Immune functions begin to increase while other receptors

Victorian Society Essay Example for Free

Victorian Society Essay In the novel Hard Times, Dickens reveals the Victorian Society as apathetic, harsh and depressing. Both the environment and characters are shown to be dark, dull and drab. Dickens uses a variety of techniques to show these. I am going to explore several issues from Dickenss point of view on Victorian Society, including education, marriage, industrialisation, the relationship between the middle class and the working class, and how Dickens uses different methods and techniques to present all these. I will refer to chapters one, two, five, eleven and fifteen while discussing all these different aspects. In chapter 2, Murdering the Innocents, the title immediately tells us that someone is going to react in a certain attitude towards someone else. This is an effective way to start the chapter as it gives a hint to the reader about what will happen in the chapter. Dickens is basically trying to show us as the reader how boring and demanding life was at school in Victorian Society in this chapter. He uses phrases like Girl number twenty unable to define a horse! And Bitzer, your definition of a horse to show how the pupils were being treated by Mr Gradgrind. Mr Gradgrind is described as dictatorial and square which means that he is a tyrannical person and he likes to order people to do things for him because he thinks he has more power than other people. A good example of this is when Mr Gradgrind talks to Sissy Jupe. He asks her for her name and when she replies, he immediately changes her name for her dont call yourself Sissy, call yourself Cecilia. This shows exactly how strict and harsh time was for the pupils. Dickens has chosen the characters very carefully in this novel like the name Mr Gradgrind it basically means he grinds on and on and on about things just like the way he teaches his students. He created this character because he is wanting us to react in a certain emotion and feeling. A good example of this is when Gradgrind talks to Louisa about the marriage proposal, You have been well trained, you are not impulsive, you are not romantic, you are accustomed to view everything from the strong dispassionate ground of reason and calculation. From that ground alone, I know you will view and consider what I am going to communicate. This tells us how Gradgrind brings up Louisa and how hard life is for her. He always tries to fill the pupils with facts waiting to be filled so full of facts and he also tries to take all their imagination and excitement away. When Bitzer explains the definition of a horse quadruped, graminivorous, forty teeth, namely twenty four grinders, four eye teeth and twelve incisive. Here Dickens is trying to show us how the students are being taught and trained by Mr Gradgrind. They are all brought up with facts, facts and facts and they eventually become not impulsive and with no imagination at all. Dickens totally hates the education policy in Victorian Society; he gives a few examples of showing this. In the first paragraph in chapter 1, Dickens shows straight away that life was a misery for the pupils now what I want is Facts. Teach these boys and girls nothing but facts! Facts alone are wanted in life. Plant nothing else and root out everything else. This is the principle of which I bring up my own children and this is the principle on which I bring up these children. This dialogue from Mr Gradgrind automatically shows that he doesnt like anything apart from facts and that he is trying to make all these pupils including his own children to follow his footsteps, Facts alone I wanted in life is what Mr Gradgrind believes and tells his students. Another point Dickens tries to tell us is that the pupils dont have their own freedom and individuality, they are known as different numbers instead of their name, girl number 20! This suggests to us that they are being trained and looked after like animals in a zoo. The setting Dickens has chosen in this chapter is in a very plain and dull classroom described as, plain, bare, monotonous vault of a school room This is not a good place for education as it is dull, ray of sunlight which, darting in at one of the bare windows of the intensely whitewashed room. Dickens uses all these different techniques to express his views on education. Dickens shows us that Mr Gandgrind is a bit selfish, demanding and aggressive. He only looks at one point and believes he is always right and other people are wrong, with a rule and a pair of scales, ready to weigh and measure any parcel of human nature and tell you exactly what it comes to. Dickens has used this phrase to describe Mr Gradgrind, and it is a very effective phrase because it creates an image in our heads of how demanding he is and how obsessed with facts he is. Mr Gradgrind thinks his way of educating is excellent but really, he is destroying all the students precious lives and his own children as well, he keeps them in a small private study room and never allows them to see the real world. An example of this is when Louisa and Tom goes and visits the circus, peeping at the circus. Dickens is trying to suggest that Louisa and Tom are sick of their lives and they really want to visit the outside world. They have no other friends at all apart from each other and they can not communicate with any other people outside their house or class, I am sick of my life, Loo. I hate it altogether and I hate everybody except you! This shows how dull and boring their lives were and how bad they were brought up by Mr Gradgrind. When Mr Gradgrind finds out that they were in the circus, he was very furious because he thought circuses were foolish things and wasnt anything to do with facts, Thomas and you to whom the circle of the science is open; Thomas and you, who may be said to be replete with facts; Thomas and you, who have been trained to mathematical exactness; Thomas and you here! In this degraded position! Yet, he is still talking about facts when he is telling them to go home! Dickens really puts a picture in the readers mind that Mr Gradgrind is totally obsessed with FACTS and he finds nothing else interesting or entertaining. Because of Gradgrinds obsession with facts, this has leaded on a huge effect on Louisa. When Louisa got older and older, she became more dispassionate. Even when a marriage proposal was being made, she act as though she didnt care about it and marriage was a huge commitment. Dickens shows an interesting point on marriage. He suggests to us that life was unfair for people who got married and wished to get divorced because there were strict laws to punish them and he also shows that marriage wasnt about real love in many cases. Dickens shows this by using phrases like, there is a law to punish me when Stephen Blackpool asks for advice about ending a marriage with Mr Bounderby because he is sick of his wife and he can not stand it anymore, I cannot beart nommore! Blackpool tries very hard to get divorced and he even pays his wife a lot of money to keep her away from him, I ha paid her to keep awa fra me but it never worked because she kept coming back and coming back. Dickens is trying to suggest that there is no love at all in their marriage and that Stephen Blackpool is really suffering from marriage. Another reason why Blackpool wants to get divorced is so that he could marry Rachel instead, he wishes to be free, to marry the female whom he speaks Dickens is showing us how much Stephen Blackpool loves Rachel here. After the conversation between Blackpool and Bounderby, Bounderby could not help him because Stephen needed a lot of money on order to get divorced and Bounderby wouldnt lend him the money. This chapter reveals that Mr Bounderby is a very law abiding citizen and that he wont go out of his way to help other people. Another interesting point that Dickens suggests about marriage is when Mr Gradgrind talks to Louisa about the marriage proposal. When she hears the news from Gradgrind, she had no emotion at all, she never said a word and without any visible emotion. This suggests that she doesnt care who she gets married to even to the person she hates the most, a good example of this is when Mr Bounderby kisses Louisa on the cheek (Chp 4) and when he left, she immediately rubbed her cheeks furiously, you may cut the piece out with your penknife and I wouldnt cry!

Environmentally Friendly Hospital Menu

Environmentally Friendly Hospital Menu MANASA PENTA As a Registered Dietitian at the Sandringham Public hospital the below briefing paper on a proposal to revise existing hospital menu and plan a greener menu by including 100% foods used from local food producers around Melbourne. This is submitted to the Broad of Directors of the hospital for their approval. Context: According to the IPCC (2007), the global climate and other life-supporting environmental systems are seriously perturbed and depleted. Climate change-related drought prone and long-term drying conditions emerging in some sub-tropical regions around the world, higher temperatures, raising sea levels, increasing frequency of flooding, and acidification of oceans are now contributing to reduced quantity, quality and affordability of food in many countries. Australia is also facing environmental challenges, with an expected increase in average surface temperature of 0.6-1.5c by 2030. (Fd systems En sustain Pg1) Consequently, public concern over climate change, information and opportunities for people to lower their â€Å"carbon foot print†, a measure of the total consumer responsibility for greenhouse emissions, have become increasingly available. It is imperative that human health is placed within the context of the health of the planet. (food miles pg 3058). In general much of the research around climate change has concluded that food, home energy, and transportation together form a large share of most consumers’ personal impact (food miles pg 3058). Food has a huge impact on the environment. Food production contributes up to 29% of the world’s greenhouse gas emissions (http://www.foodalliance.org.au/article/healthy-sustainable-diets/). Every step of the food supply chain, from production, to transport, processing, packaging and distribution has potential environmental consequences. There is a bi-directional relationship between environmental degradation and food systems. This requires us to consider the impact of climate change on food production and the impact of food production on the ecology of the biosphere, both of which have significant implications on public health. Food production over the past fifty years in particular has had severe environmental impacts in Australia and around the world. To a significant extent, this is due to unsustainable methods being used all the way along the supply chain from agricultural practices through to distribution methods and consumer habits. Due to the increasing acknowledgment o f environmental degradation through the unsustainable nature of many agricultural methods used around the world, the concept of sustainable diets has become popular. (http://www.foodalliance.org.au/article/healthy-sustainable-diets/). According to FAO 2010, Sustainable Diets are those diets with low environmental impacts which contribute to food and nutrition security and to healthy life for present and future generations. Why us? While there isn’t a ‘silver-bullet’ that will solve all the environmental issues of our food system at once, there are a number of actions our community can take to drive change in specific areas. The tremendous purchasing power and public visibility of hospitals could be a key lever for building infrastructure and demand for local food. Hospital efforts may also bring attention to public health impacts of the food system, including air and water pollution, residues from pesticides and other toxins, and health inequities in agricultural communities. A stronger focus on food helps hospitals play a role in promoting environmental sustainability and in raising awareness of its links to human health. Plan of Action On analysis the following food sustainable issues within the organisation need to be addressed to contribute to the overall Food is transported great distances Purchasing food that’s grown out of season Resources (especially water, fertiliser, Energy ) are used unsustainably Food Wastage Packaged Food Biodiversity impacts of agriculture Impacts of livestock production on environment Land being swallowed by urban sprawl Above issues can be address by following below practices to achieve food sustainability that not only benefit the organisation but also have an impact on local, national and global food sustainability issues. In Australia, food in the average shopping basket has travelled over 70,000 kms—that’s nearly two times the distance around the Earth. In fact, four imported items alone can account for nearly 50,000 kms. Even if a product is labelled as Australian-made it can still have ingredients from all over the world, adding to its transport footprint. Transporting food long distances, either across Australia or from overseas, generally uses up more non-renewable resources than producing and eating food locally. Energy, fuel, gas and water are consumed during transportation and storage adding to foods’ environmental impact. Transportation from farm, to processing plant, to consumer, can account for up to 11 per cent of food’s total greenhouse gas emissions. We can reduce emissions by buying food produced locally. Perhaps the most significant element of any sustainable food strategy is the menu. Appetising food is more likely to be eaten, so it is important to develop a menu that on the one hand is appealing to patients and staff, while on the other hand being high in both nutritional and sustainable value. Menu planning drives the choice of ingredients required, so it is important to design a menu that reduces the use of ingredients that have high environmental and health impacts. (6) Currently our hospital menu offered to patients and cafeteria offers a wide range of food choices without much emphasis on food sustainability. The aim of this project is to revise the hospital menu that is served in the cafeteria and for in-patients and in a years’, plan a â€Å"Greener Menu† that incorporates environmentally sustainable foods which are procured within 100 kilometres of radius around Melbourne. This initiative helps patients, staff and visitors to make healthy food choices and in turn helps in reducing our hospital’s eco-footprint on climate and environmental changes. Short term goals: In 3 months’ time, a minimum of 5% of foods used in the hospital kitchen to come from locally produced foods. In 6 months to aim for a minimum of 25% foods used in the hospital kitchen to come from locally produced foods. In 9 months to aim from a minimum of 50% In a years’ time to achieve the actual goal of 100% foods used to be procured from locally produced foods Above aim can be achieved by following below objectives: (5) By aligning the hospital menu with seasonal production and harvesting cycles Sourcing food locally Adding vegetarian and dairy-free option to the menu Choosing sustainably farmed meat and dairy Including meat dishes that have low environmental impact such as chicken, pork and eggs What needs to be done and how? Overview of evidence: There are various studies conducted in the past that have proven that adapting a healthier and sustainable food choices into the organisation’s menu in turn increased intake of these foods A definition of healthy food procurement that has been used in a review of policies is â€Å"a process which encompasses not just how public bodies procure food, but also how they determine what food they want to buy and from whom; receive and store food; prepare and serve food; dispose of waste food; and monitor their costs† [26]. In Ireland, the impact of a structured catering initiative on food choices was evaluated in a hospital setting [60]. A cross-sectional comparison was made using a 24-hour dietary recall and questionnaire of participants aged 18–64 years in two hospitals; one implemented a catering initiative that promoted nutritious food and reduced sugar, fat, and salt, and the other was used as a control (Table 3) [60]. Overall, this study found that improving the dietary quality of menu items provided in hospitals can reduce the amount of unhealthy nutrients such as fat, sugar, and sodium in foods served to patients in a hospital setting by up to 30% [60] 480 homebound, low-income seniors receiving Meals on Wheels over 4 months in Seattle, WA (USA) Increased access to fresh fruit and vegetables via home delivery. Seniors receiving baskets consumed 1.04 more servings than those in the control group. The number of seniors consuming >five servings per day increased by 17% from baseline. (62) Comprehensive initiative for food public institutions such as schools, hospitals, and prisons in the United Kingdom developed and disseminated a report to encourage consumption of locally grown foods and availability of healthy foods and build momentum for progress. Awareness of the program increased by 24% in 2 years; 72% of local authorities and 69% of schools supported initiative; 54% of users find the guidelines very useful or extremely useful; constraints were identified.(64) How this goal can be achieved? Firstly the current menu needs to evaluated and analysed to see where improvements can be made in regards sustainable change can be adapted. A short survey in the form of questionnaire can be used to determine staff and patients view on moving towards a sustainable menu Educating the food service staff, chefs and hospital management staff about the importance of moving towards a sustainable menu with in the hospitals. This session will also highlight the benefits of sustainable menus for the organisation’s food consumers and to the community. Create a seasonal fruit and vegetable calendar depending on what’s available around Melbourne. This information can be obtained from websites, for example www.vicfarmersmarkets.org.au/content/whats-season www.woolworths.com.au Need to source the local farmers for different foods, for example fruit, vegetables, meat, poultry and also any suppliers for locally produced food items such as jams, relishes, ice creams etc. While choosing the contractors, food sustainability specifications such as including organic, seasonal produce, choosing sustainability farmed meat and dairy. Some of the organisations that can find sustainable food producers around Melbourne. www.sustainabletable.org.au, www.localharvest.org.au, www.foodalliance.org.au, www.vicfarmersmarkets.org.au www.aco..net.au (Australian Certified Organic) Once this information is gathered, depending on what’s in season and what foods are available locally, different seasonal menus have to planned and consolidated by liaising with the hospital chefs and the food service team. When creating the menus by adding the region in the dish name or in the description, patients and staff can know where their food came from which in turn acts as role model to purchase local and seasonal produce. Once these menus are consolidated a short survey in the form of questionnaire among the staff can be conducted to get any feedback and suggestions that can be used to make any alterations. Finally, a review of the menus need to conducted to access if the original aim of including 100 percent locally and sustainably produced foods are incorporated in the menu initiative has been achieved. Also analysing the staff and patients food choices before and after the implementation of the Greener menu helps to evaluate if there a change in the way they chose the food items. Who is likely to support and challenge this proposal? The Key supports of this proposal at the community could be from The Local council – considering the proposals is addressing few food sustainability issues which in turn would benefit the community at both local and indirectly at a national scale. Government organisations and NGOs Local farmers as this proposal would the demand for their produce and contribute to their sales. The hospital patients, staff and people who access the hospital’s cafeteria as by purchasing this food they indirectly contributing towards a sustainable environment Challenges Challenges related to instructional buy-in Beyond the foodservice department, hospital leadership is crucial to building institutional capacity and commitment to buy local food. If senior administrators in charge of budget, human resources, procurement, community benefits, and overall institutional strategic direction do not support local food efforts, they can be can be severely crippled. By educating the foodservice department and the hospital leadership about the benefits of the proposal can build help building trust and also gives an opportunity to address their concerns towards the proposal. Challenges related to supply: It is important to note that farm-to-hospital initiatives may be substantially challenged by supply-side issues. Local production of food does not mean that producers would prefer to sell locally, or to sell to institutions. Many farmers are part of existing markets and do not produce enough additional food to supply high-volume institutional buyers. Large farmers may be uninterested in the additional marketing and customer relations that might be required to sell their products locally. So some research needs to be done to understand local producers and their supply ability. Local food may not always mean it’s from sustainable sources It is important to note that ‘local food’ doesn’t always mean it’s produced in environmental friendly conditions. So before accepting any contracts, it’s important to note what sustainable agricultural procedures are used. Visiting the farm yards or the food production units is a good idea to ensure sustainable farming or food productions methods are used. Summary: Recent studies suggest that there is a growing attention towards climate change and opportunities for people to lower their â€Å"carbon foot print† towards the growing Greenhouse gas emissions. It is now imperative that human health is placed within the context of the health of the planet. Every step of the food supply chain, from production, to transport, processing, packaging and distribution has potential environmental consequences. Hospital efforts may also bring attention to public health impacts of the food system, including air and water pollution, residues from pesticides and other toxins, and health inequities in agricultural communities. A stronger focus on food helps hospitals play a role in promoting environmental sustainability and in raising awareness of its links to human health This proposal aims at creating a greener menu in place of the current hospital menu where by addressing few food-sustainability issues that can be modified within the organization. The aim is to procure locally produced food items thereby decreasing food miles, buying local and seasonal foods, choosing sustainably produced food and animal products. This also helps to provide better sustainable and healthy choices to the patients and staff within the hospital. References 5. We Need to Talk About Food – How We Can All Build A Better Food System, https://www.melbourne.vic.gov.au/Sustainability/WhatCanIDo/Pages/SustainableFood.asx 6. Sustainable Food: A Guide for Hospitals 7. Food-Miles and the Relative Climate Impacts of Food Choices in the United States 8. Identifying Sustainable Foods: The Relationship between Environmental Impact, Nutritional Quality, and Prices of Foods Representative of the French Diet Journal of the Academy of Nutrition and DieteticsVolume 114, Issue 6, June 2014, Pages 862–869 26 http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3986994/ [L’Abbà © M., Sunohara D., Wan J. Environmental Scan of Public Food proCurement Policies Related to Sodium. Public Health Agency of Canada; Ottawa, ON, Canada: 2011. pp. 1–93.] 28. 26 http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3986994/ 60 http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3986994/ The impact of a workplace catering initiative on dietary intakes of salt and other nutrients: a pilot study.Geaney F, Harrington J, Fitzgerald A, Perry IPublic Health Nutr. 2011 Aug; 14(8):1345-9. [PubMed] [Ref list] In Australia, food in the average shopping basket has travelled over 70,000 kms—that’s nearly two times the distance around the Earth. In fact, four imported items alone can account for nearly 50,000 kms. Even if a product is labelled as Australian-made it can still have ingredients from all over the world, adding to its transport footprint. Transporting food long distances, either across Australia or from overseas, generally uses up more non-renewable resources than producing and eating food locally. Energy, fuel, gas and water are consumed during transportation and storage adding to foods’ environmental impact. Transportation from farm, to processing plant, to consumer, can account for up to 11 per cent of food’s total greenhouse gas emissions. We can reduce emissions by buying food produced locally. Buying local produce also addresses some of the other food sustainability issues such as encouraging Promotes sustainable agriculture Gives fair and equal opportunities for local farmers Promotes healthy eating by choosing seasonal produces, Reducing the usage on fuel in terms of land / water and air travel for transporting food across the globe. Considering the multifactorial benefits that local food procurement has on the organisation’s food sustainability issues, it is identified as a key initiative that needs to be addressed in the organisation as a main priority. While there is no single solution to solve all the environmental issues of our food system at once, there are a number of actions our community can take to drive change in specific areas. Hospitals in the community act as role models 1